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Binance Card 1 Cent Offer

1-Cent Offer Growth Campaign UI Flows

1-Cent Offer is a Binance Card Growth Campaign that offers users a $0.01 offer on special items such as a Netflix or Spotify card. I designed this campaign following the company's UI kit and brand guidelines, with the aim of increasing new user acquisition and conversion (first-time buyers). New user clickthrough rate jumped from 20% to nearly 40% after this campaign was launched.

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