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Binance Pay Fruit Fusion Mobile Game

Growth Campaign To Increase User Base For Binance Pay

I was in charge of the overall design and mechanics of the mini-game, working with the product and tech team to deliver this game on schedule within a month. This game is similar to Bejeweled, where the user needs to stack similar fruits on top of each other to get as high of a score as possible. Over the course of 3 months after launch, this mobile mini-game racked up 321,108 users with a total transacted user count of 91,692. This meant that the conversion rate for the game was about 30%, increasing the overall stickiness of Binance Pay users to the platform.

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